Afiniti Logo Afiniti Logo
Contact Us
Afiniti Logo
  • Products

    eXperienceAI

    Optimize contact centers with intuitive, no-code solutions.

    eXperienceAI+

    Elevate customer experience with AI, data, and insights.

    eXperienceAI Elite

    Deliver personalized experiences with AI and multi-channel tools.

  • Industries

    Telco & media

    Financial services

    Healthcare

    Insurance

  • About Us

    Our values

    We’re a diverse team united by our shared values

    Leadership

    Meet our industry-leading team

    ESG

    Our environmental, social, and governance responsibilities

  • Testimonials
  • News
  • Careers
Contact Us
Facebook-f Linkedin-in

Infographic: Customer Preferences for Business Communications

  • Afiniti
  • September 30, 2020
What do customers expect from the brands they engage with?

With the rapid growth of communication tools in the last decade, customer expectations have also changed. Today, customers interact with a brand four additional times before making a purchase than they did in 2005. Customers also demand effortless, personalized services increasingly on digital channels like email and messaging apps. While this poses a challenge for businesses in utilizing and managing new mediums, it also provides an opportunity to innovate and increase customer loyalty by interacting with customers where, when, and how often they want.

To reap the rewards of successful customer engagement, it is important to understand preferences and build a customer-facing strategy using the right frequency and channels depending on individual customer needs. Research shows that businesses that personalize their customer communications can reduce acquisition costs by as much as 50% and increase revenues by 5 to 15%.

Explore communication preferences of today’s customers in our infographic below:

At Afiniti, we help businesses utilize data to improve customer interactions by pairing better.

  • Contact Us
  • Legal
  • Patents
  • Privacy Policy
  • Contact Us
  • Legal
  • Patents
  • Privacy Policy
© 2025 Afiniti. All rights reserved © 2025 Afiniti.
Facebook-f Linkedin-in Twitter Logo

You are now leaving our website

Afiniti assumes no responsibility for information or statements you may encounter on the Internet outside of our website.

Thank you for visiting afiniti.com

Continue